‘The Festive spirit this ‘Akshaya Trittiya’ enhanced home buying sentiment’: Niranjan Hiranandani

MUMBAI, 09 MAY 2016: The decision to buy property, to make your dream home into a reality is largely a matter of ‘perception’ – and festivals like Akshaya Trittiya are ideal for such positive decisions, said Niranjan Hiranandani, MD, Hiranandani Communities. “If one looks at 2015 and the first quarter of calendar year 2016, fence sitters have slowly but surely been making the transition into home buyers, and festive occasions usually witness enhanced positives,” he added.

“Most home seekers look for an auspicious time to start the process, make the purchase or actually enter their homes. Some also look for an auspicious time to invest for their dream home. For those seeking a home loan or investing to raise money for a property purchase, Akshaya Trittiya is among the best options,” said Niranjan Hiranandani.

The norm is that across India, one witnesses increased buying driven by high demand during festive seasons that have an association with real estate, said Niranjan Hiranandani. “These include festivals such as Gudi Padwa and Akshaya Tritiya which is also known as Akha Teej. These festive occasions are considered auspicious for purchasing assets such as real estate, as such activity is supposed to help in creation of wealth and fortune. We had site visits lined up for the auspicious day at Hiranandani Fortune City, Panvel; as also at Hiranandani Parks at Oragadam, Chennai. Given the festive spirit, we saw many of these site visits translate into bookings,” he added.

Explaining the auspicious aspect of the festive day, Niranjan Hiranandani explained that traditional Indian thought leads to the perception of auspicious days, which bring a quantum of positive energy, which positively impacts our lives. “What the festival of Akshaya Trittiya signifies is that any action done with a positive intent and at the right time, most likely will offer multiple benefits – just like buying or investing in the right real estate property on the right day. For home seekers, it can be anything – Akshaya Trittiya is perceived to be ideal for making the ‘first entry’ into a new house, to make a down payment and book a new home, or even applying for a home loan – making it an auspicious start to the process of making your dream home into a reality,” said Niranjan Hiranandani.

Among the options for a new home, projects by Hiranandani Communities in Panvel as also in Chennai were positioned as ideal locations where Hiranandani Communities offered integrated townships for home seekers, and the Festive spirit this ‘Akshaya Trittiya’ enhanced home buying sentiment, added Niranjan Hiranandani.

“When we created Hiranandani Meadows and Hiranandani Estate townships in Thane, these were examples of leveraging futuristic technology, innovative design and precision engineering to create a world-class real estate complex. Along with Hiranandani Gardens, Powai, these are examples of Eco-friendly, Green, Mixed-use townships – while setting the ‘benchmark’ these have gone on to become landmarks,” he added. Following these, the focus on creation of eco-friendly, green townships has helped the Hiranandanis usher in an era highlighted by a higher standard of living and influenced by global trends, visible in the integrated township projects, Niranjan Hiranandani pointed out.

This Akshaya Trittiya, deciding on a home in an integrated township by Hiranandani was the ideal way of expressing positive sentiment, said Niranjan Hiranandani. He pointed out the festive spirit underlined the Hiranandani Group companies having a vision to go beyond just providing spaces to live. “The Hiranandani Group companies have created integrated townships and lifestyle patterns, and in effect, this has become the face of the new generation; indeed, these reflect the collective psyche of a vibrant India’s energy, drive and vitality,” he explains. “The eco-friendly, Green mixed-use townships, the ones complete as also under construction, speak the language of a new passion, of affluence and of happiness, that begins with an individual and culminates into the well-being of the residents,” said Niranjan Hiranandani.

“Akshaya Trittiya is perceived to be one of those days in the year where one stands to benefit significantly from every new acquisition. And this day has been associated with the buying of gold and property since ancient times. Akshaya literally means ‘endless’, and I hope home seekers who made the decision to buy their dream home on this day enjoy unlimited good luck in their new homes,” concluded Niranjan Hiranandani.

Niranjan Hiranandani is Founder & MD, Hiranandani Group. His recent initiative is Hiranandani Communities. He is the Founder and First President (West), National Real Estate Development Council (NAREDCO), which works under the aegis of Ministry of Housing & Urban Poverty Alleviation, Government of India.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s